We are a multilingual world. English might be the most favoured language in many countries but a mother tongue truly identifies with the local culture and national ethos. Every language carries attributes that are so uniquely intertwined with its cultural roots. There are many words and phrases in various languages that cannot be literally translated. … Read more
Winter starts to settle in as December arrives with sprinkles, glitters, and seasonal delights. Miserable and sweaty days are gone and we are here to relive the bittersweet of this season. That warm cup of coffee in the morning is extra special. Socks up, all fluffy blankets out, and shower extra hot. We probably want … Read more
Diwali is the celebration of lights and colours. Lots of food, diyas, colourful rangolis and cheer shared among family and neighbours, make this occasion spectacular. As this season arrives, new opportunities arrive for numerous advertisements. It is a carnival. Brands connect consumers with festive sentiment and joy. Diwali being one of the most celebrated festivals … Read more
In Indian culture, especially among Bengalis, Durga Pujo is one of the biggest deals. For Bengali’s Durga Pujo marks the time of euphoric tides as the state of West Bengal gets ready to drown itself in the festive revelry. It is a carnival and excitement that highlights the culture of Bengali Tradition. Families celebrate this … Read more
Tea to Indians is not just a hot drink but habit buried into life. Early morning tea, hot afternoon ginger tea, evening masala tea, or maybe one’s own special Midnight Tea. Most of us have a special tea, a special time for tea through the day. That one special cup of joy is not … Read more
As Monsoon rain slowly starts to shower over the cities, towns, and woods, making everything greener and brighter,As the tiny raindrops magnify everything around,As nature reveal its magnificent colours,& As we breathe in fresh air,We feel inspired. Monsoon is the biggest challenge and the greatest theme for every brand across India. It has shaped epic … Read more